Case Study
2023
Baustromheld
Visual identity development and implementation
Visual Identity
UX & UI
Figma & Illustrator
00 PROJECT
The client tasked me with creating a comprehensive visual identity for their young startup, including all essential branding elements.
01 PROBLEM
The founder needed a distinctive visual identity to transform his ambitious vision into a recognizable brand that stands out in the market.
Young companies often outgrow their initial branding as they evolve. A fixed visual system can become a liability, requiring costly redesigns and risking brand recognition. The startup needed an identity that could grow with them.
02 SOLUTION
A visual identity, focusing on scalability and adaptability for unknown future brand requirements.
I developed a flexible visual system that adapts to different applications while maintaining brand recognition. The foundation uses dynamic design elements driven by the created logo that can evolve with the company’s growth, saving future design costs and keeping the brand flexible for future requirements.
Logo
The letter “B” emerges from geometric shapes through negative space, with a lightning bolt integrated into its construction. The design is minimal yet dynamic, merging letterform and symbol in a single mark.
Color Palette
A focused palette built around a vibrant orange brand accent, supported by dark blue, light grey, and white. The color values flow naturally through shades and tints, creating a modern and energetic system that differentiates from common market competitors.
Typography
Paralucent is a modern geometric sans-serif typeface that strikes a perfect balance between clean design and readability. With its rounded terminals and uniform strokes, it brings a fresh, contemporary feel while remaining highly legible across different sizes and weights.
Business Cards
Multiple cards put together will recreate the brand logo.
Thinking outside thebox cards.
Thinking outside the
business stationary
Website
As part of the project I applied the newly developed Identity System to an existing website concept.
Vehicle Decals
Baustromheld also has a car fleet that needed to be covered. I created the design with the visual identity system and the handover files for the decal print.
Electric Smart
Ford Transit
03 CHALLENGES
Future proofing
The main challenge was designing for unknown future needs. We needed a system flexible enough to grow with the company while maintaining its core identity.
Brand Expression
Creating a distinctive visual language that captured the developed vision while ensuring practical application across different mediums and scenarios.
Design Architecture
Building a system that’s both creative and practical – one that’s easy to implement but leaves room for the brand to evolve naturally over time.
04 EFFECT
Key Features
Flexible visual system adapts to new business needs
Fast rollout of brand assets across all touchpoints
Scalability saves future design costs
High employee identification strengthened brand culture
Unique Identity in the field
High recognizability
05 CONCLUSION
Wrap up
Through collaborative workshops, we transformed initial ideas into a compelling visual identity. The client’s active involvement in key decisions helped shape a brand that exceeded original expectations. Guiding them through each development phase created trust and understanding, resulting in a versatile visual system.
I’m proud to have created not just a visual identity the client loves, but also a collaborative workflow that made them an integral part of the creative process.
Let's get in touch
Need help bringing your vision to life? That’s exactly what I do. Let’s have a chat about your ideas.
