Case Study

2019

eSports.com

Product Design & Branding

Concept

Branding

UX & UI

Figma & Illustrator

00 PROJECT

Redesign and branding of esports.com

The goal was to redesign esports.com and make it a plattform for gamers to get latest news and updates of the world of esports. Together with the development agency techmynder – Norbert Ptacek and I won the pitch for the redesign and branding.

01 PROBLEM

Rethink a news Plattform

To create a solid foundation for esports.com, we needed to define fundamental brand values and profile to ensure healthy growth in concept and visuals with their gaming audience in mind.

02 SOLUTION

Strategic Brand Framework

We developed a brand foundation through three key frameworks: Purpose Statement, Brand Values, and Design Principles. Each framework shaped different aspects of esports.com’s identity – from core mission to visual design. The purpose defined their role in esports, brand values set their character, and design principles guided the technical execution. Together, they created a cohesive system that balanced user needs with business goals.

Logo

Esports is something people burn for. Gamers become fans. The spark esports can ignite turns into a fire – a true passion. This core idea drove the project on all ends.

Making of

Early on we knew we wanted to capture that impact and fire that esports has. We used generative design methods with Cinema4D as a tool to explore and prototype visual key concepts for the logo.

Web Concept

Website concepts we created for the pitch. We showcased index, team detail and player profile pages. Click to view full page.

Typography

For this project we chose Lexend as the copy font. A variable font empirically shown to significantly improve reading-proficiency. Headlines feature Gilroy, which we also use in our logotype, creating visual cohesion between our brand identity and content.

Given the content-centric nature of this project, our typography choices prioritize readability while maintaining our distinct visual identity.

Logo application

This collection demonstrates the logo’s versatility and consistent impact across various applications, scales, and contexts.

Ad example

Target group specific text references placed on the bold color scheme to draw attention.

03 CHALLENGES

Pitch

First we had to win the pitch. We prepared tech and marketing strategies, competitior analysis, showcases, mockups, designs, a presentation and trailer and most importantly – a vision to win the client over.

Rethinking news plattform

Before we came up with answers we had to find the right questions. With the right methods we suceeded with both.

Balance

Building a product is never easy. Navigating between our design vision and startup pragmatism required careful balance. Our challenge layed in fostering alignment without compromising the creative direction that would ultimately define the brand.

04 EFFECT

Key Features

Content first approach

Strong brand foundation

User centric design choices

Optimized for content reception

Competetive plattform design

Modern Web Architecture

05 CONCLUSION

Wrap up

Working on esports.com merged professional expertise with personal passion. As a gamer, crafting a platform for this community felt both authentic and energizing. Winning the pitch was just the beginning—the real excitement came from shaping a digital space that could truly serve and celebrate esports culture. The project allowed us to balance gaming knowledge with strategic design thinking, creating something that resonates with both gamers and gamers who we turn into passionate fans.

Creating a space that serves and elevates the gaming community wasn’t just work—it was a chance to contribute to a culture we’re deeply connected to.

Let's get in touch

Need help bringing your vision to life? That’s exactly what I do. Let’s have a chat about your ideas.